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Matte lamination applies a very thin matte plastic film to the surface of a cardboard sheet.
The key advantage is that a matte finish is achieved but the offset print is still applied to the coated cardboard stock - resulting in more accurate colour and resolution than uncoated stock printing where ink absorption is higher.
The effect is very common in gatefold wallet and digipack disc packaging and inexpensive to add at ~ $0.20 per unit.