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Case study · Agency & studio
Big Red Dog studio contacted us with a brief to supply merch for Spark's Love Your Brain Concussion Awareness Campaign 2026.
The verbal brief covered a description of the event, the presenters (concussion experts from USA and AUS), the attendees (game day trainers), and a broad description of the required merch (bottle, notebook, bag, and other relevant merch).
The product selection was left to us. Our final kit and the reasoning behind each component are listed below.
What we made
Nevis Dry Bag - 10L [3-114083] with single colour screenprint to one position.
Client: "The kits are for trainers and physios attending the conference. These are the people who attend to injured players during the match."
CrowdMerch: "The 10L dry bag is a useful functional item. Schools and students love them. It's the right shape for your project branding and can sit in the mud on the side of an oval in winter, so it’s perfect for trainers and physios."
What we made
Equinox Recycled Aluminium Bottle [3-127777] with screenprint one colour one position.
Client: "We need a quality drink bottle, preferably aluminium."
CrowdMerch: "There are several black metal drink bottles at around the same price point. I’ve picked one based on a useful lid and caribiner clip."
What we made
Demio Notebook - Medium [3-111460] with screenprint one colour one position
Client brief: "We need a notebook."
CrowdMerch: "The Demio notebook is case bound with section sewn pages for easy page turn and flat writing surface during a conference and can be screenprinted or debossed."
What we made
Stress Brain [3-109027] with screenprint one colour one position
Client: "Do you have those stress toy brains?"
CrowdMerch: "Yes, it's not in our website range but we can source it."
(It's now in our website range too.)
What we made
Aero Luggage Tag [3-116684] with pad print one colour one position
Client brief: "If there are any other products you'd recommend as part of the kit let us know."
CrowdMerch: "We recommend a luggage tag. The kits will all look identical, so a tag will allow attendees to sign their own kit."
Client feedback: "That gives us another branding position for our secondary event sponsor."
What we made
Professional neat assembly of all above branded components into the 10L dry bag prior to delivery.
Case studies
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